Urban Fashion

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About This Project

For Vinnies Victoria’s winter campaign, they were after a bit of an ‘urban grunge’ look. We decided that Northcote in Melbourne  was the perfect location for this. Northcote is well known for it’s wall-art so it wasn’t hard to find something suitable for our shoot. The concrete walls also gave us an urban vibe. Jake and Ellen were styled in winter grunge, all sourced from Vinnies. The skateboard was a last minute addition and was a great accessory for our male model, Jake.



Ellen Lockwood Spence & Jake Dowling

Hair and Makeup

Jen Major


Team Vinnies Victoria

Fashion Photography
commercial, location, urban